Jiang: Shujin EVOC brand publicity maximization

yhwl2009

Shenzhen science and Technology Park," South China " Silicon Valley ", here gathered numerous name loud enterprises, such as ZTE, Huawei, Tencent and other. Nowadays, in Shenzhen a" latent" has 16 years of industry champion - Evoc French Soccer Jerseys Intelligent Technology Company Limited ( for EVOC Group subsidiary of one of the following abbreviation, EVOC ), Zhengda step came into public view.

April 2, 2009 afternoon, EVOC invited many of the media and sports marketing people gathered in Beijing, support Manchester United a thing to solicit opinions. It is reported, EVOC Manchester United to the price is15000000 pounds a year, sponsored by5 years to 75000000 pounds, about700000000 yuan. In the economic downturn in the global context, EVOC took such a huge sponsorship contracts, the focus of public attention.

May 20th morning, EVOC released to the media, United sent a formal written notice, stop and EVOC negotiations, and India 's largest telecoms operator BhartiAirtel signed a 5 year sponsorship deal. So far, EVOC and United lasted 5months ogle love, "because prices and other factors, will eventually have a right".

" The next 3years to 5 years, is our ' brand ' and ' overseas years '." A few days ago, in German Soccer Jerseys Shenzhen science and technology building 12floor conference room of EVOC EVOC, global marketing vice president Jiang Shujin on" new marketing" reporter said," even if the sponsor United failed to come, Soccer Jerseys supplier we will go all the strategy of brand internationalization."

However, people want to figure out the problem is: from the previous" conceal one's identity " to now put up a pageantry, EVOC" limelight" behind, what business logic? A B2B company, why spend big price to sponsor a British football team? In the global economic recovery remains unclear circumstances, EVOC in overseas brand is the best choice Italian Soccer Jerseys of what is?

Overseas snags

In" China the first, world third" EVOC for media" exposure", industry professionals can be said to know much about it. Vice Minister of industry and information technology Lou Qinjian had commented:" this is a group in the industry make known to every family, in the industry known enterprises." In 2008January, when the EVOC group chairman of the board, President Chen Zhilie won the "2007annual economic figures" and" innovation of wholesale cheap soccer jerseys the year figure", become8years only a" double", standing on the podium of the CCTV, people 's question is: is this what kind of a business, this what kind of a person, can obtain such special honour?

In fact, EVOC was founded in 1993, is a professional engaged in EIP ( embedded intelligent platform ) research, development, manufacturing, sales and system integration of high-tech enterprises. Called EIP, the industry known as" IPC", also known as the special computer, automation equipment for the" brain", is not generally used by people. The" public goods" characteristic, it is doomed to be impossible for ordinary consumers are familiar with. But it is ubiquitous, and public life, such as bank ATM machine, POS machine supermarket, gas station refueling machine, as well as the highway toll system and monitor, Metro ticketing machines, are controlled by EIP. Be known to all the world and the Beijing Olympic Stadium Bird's nest, its control system, ticket system, from the ticket machine to the fingerprint identification, face snapshot, wholesale soccer jerseys the EVOC R & D EIP. " We understand that the authoritative information, the more developed countries and regions, special computer applications more widely." Jiang Shujin says.

Because of special computer is not a mass consumer goods, EVOC led to the term" stealth". Another reason is the EVOC management was too low. Chen Zhilie once said:" we used to make fun of money, is closing the door to drink up, don't like publicity." In addition," domestic earned very good money", let the EVOC feel no brand is necessary.

Jiang Shujin said, with respect to the special computer global market gross, in domestic and overseas sales ratio is28, and the group now the ratio is 82. If you want to have a greater as, EVOC export ratio must be reversed, which means auspicious future must focus on overseas markets. In early 2008the EVOC board meetings, Chen Zhilie identifies the new strategy : the overseas market, scale and public awareness.

Of course, the new strategy come on stage, also with the EVOC marketing team of global marketing encountered problems closely related to sales. A number of overseas customers expressed distrust of the gaze: your product really reliable? Your company's strength how? Therefore, EVOC to open up overseas markets, we must adjust the marketing strategy, brand first.
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